Santo safe: Face masks with a social sense

The quarantine and confinement in Colombia and the entire world has left a deep economic crisis in many business sectors of the country. The manufacturing sector has been one of the most affected, giving its creators great challenges to survive in business. In order to stay current, the textile sector, especially beachwear, has had to reinvent itself and move, to a certain extent, its production to a fashion with a social, ecological and safe sense in these times of pandemic. In response to a call from the National Government, a call that hides stories of survival. Santo Azul joined in this purpose and in April launched the Santo Safe campaign.

The national textile and clothing industry, which has about 9,000 companies and generates more than 1'000,000 jobs, left aside the production of traditional clothing and to manufacture medical protective clothing. The company of Cartagena origin, Santo Azul, concentrated during a month in the elaboration specifically of face masks designed to keep its consumers safe and without losing the style.

The initial challenge was to adapt from machinery to safety both for the garment and for the people who work in our garment workshop. Decontaminate our work spaces, implement the culture of hand washing, mandatory use of masks and take the temperature when entering and leaving. The feet are sterilized and the machines are two meters apart.

Then, adapt our fabrics to face masks made of anti-fluid textiles that meet the necessary industrial standards to guarantee the best protection. They are made with double fabric and double print for greater versatility. They have protection against stains and splashes. Easy to care for, resistant to wrinkles and washing, they can therefore be reused up to 30 times. Dermatologically safe, non-toxic and preserving the breathability of the fabrics.

In addition to offering protection to consumers, this campaign encouraged donations to the health sector. For each purchase made, the brand donated a mask to hospitals that need personal protective equipment, such as the Napoleon Franco Pareja Children's Hospital, better known as the Children's House.